One document, six programmes

Case studies

How Insightful Health works in practice across the three pillars — the context each team faced, the approach we ran with our delivery partners, and what changed as a result.

AI-enabled social listening at global scale

Patient insights

The patient voice already exists online, in dozens of languages, being written every day. We turn that unstructured real-world experience data into continuous, evidence-traceable insight your medical, commercial and safety teams can act on.

Rare disease: finding the real diagnostic bottleneck

Context: A specialty pharma team believed slow diagnosis was driven by low GP awareness, and had budgeted a GP education programme.
Approach: Multilingual analysis of patient and caregiver posts across five markets, mapping the sequence of appointments patients described before diagnosis.
Outcome: The dominant delay sat between first specialist referral and the confirmatory test, not at GP level — redirecting the education budget toward specialist pathways.

Illustrative engagement example based on typical programme design, not a named client project.

Switching behaviour ahead of a competitor launch

Context: A commercial team needed to understand why patients on an established therapy were open to switching.
Approach: Continuous listening across patient forums and social channels, tracking side-effect and administration-burden narratives over twelve months.
Outcome: Administration burden — not efficacy doubt — was the leading switch trigger, reshaping the defensive message set before the competitor entered.

Illustrative engagement example based on typical programme design, not a named client project.

A verified global physician community

HCP insights & interviews

Ask clinicians directly. We work through a physicians-only global community of 1.5 million+ verified doctors across 160+ countries and 100+ specialties to get you real-world clinical opinion, fast.

Doctor reviewing HCP insights on a laptop

Multi-market prescribing barrier pulse

Context: A team preparing a European launch needed to know whether reimbursement or clinical confidence was the bigger brake on uptake.
Approach: A short structured pulse fielded to specialists across six markets, followed by ten in-depth interviews with high-volume prescribers.
Outcome: Barriers split sharply by market, and the launch plan moved from one pan-European message to two country clusters.

Illustrative engagement example based on typical programme design, not a named client project.

Competitive perception check before a congress

Context: An agency needed defensible clinician sentiment on a competitor's new data ahead of a congress moment.
Approach: Crowdsourced discussion themes from the physician community, validated with a rapid targeted survey in the relevant specialty.
Outcome: Clinicians were far more focused on tolerability than on the headline efficacy claim, which changed the congress narrative.

Illustrative engagement example based on typical programme design, not a named client project.

Social-first campaigns that find and move patients

Patient activation & conversion

Insight only pays off when patients reach the right clinician. This pillar runs social-media-led disease awareness and patient-finding campaigns that convert attention into a real appointment with a specialist or Centre of Excellence.

Person on social media seeing a survey that helps them get treatment

Scleroderma patient finding via influencer marketing

Context: A pharma client needed to reach undiagnosed scleroderma patients in an EMEA market where the condition is rarely recognised early.
Approach: An influencer-led social awareness campaign built around symptom recognition, driving people toward specialist assessment.
Outcome: 15 new scleroderma patients identified in five months, as published by our delivery partner.

Published partner case study (Boehringer Ingelheim scleroderma campaign, grandaliro.com).

Multi-year diabetes patient engagement

Context: A client wanted diagnosed diabetes patients to stay engaged with education and their treatment pathway.
Approach: A sustained patient education programme including a focused 14-day engagement activity across digital channels.
Outcome: An ongoing, multi-year engagement platform rather than a one-off awareness burst.

Published partner case study (Boehringer Ingelheim diabetes programme, grandaliro.com).

About Insightful Health

Insightful Health is a founder-led insights consultancy founded by Luke Rogers, working with pharma companies and agencies.

Patient insights

AI-enabled social listening at global scale.

HCP insights & interviews

A verified global physician community.

Patient activation & conversion

Social-first campaigns that find and move patients.

The founder

We help pharma teams and their agency partners hear directly from patients and healthcare professionals — and turn what they hear into commercial and clinical decisions.

Alongside insight work, we activate: social-first campaigns that find patients and route them to KOLs and Centres of Excellence.

Every engagement is founder-led. You get direct, senior attention, honest advice about what will and will not work, and momentum from the first conversation.

We keep our client list deliberately small so that each partnership gets real focus.

Luke Rogers leads every engagement personally. Add value, instantly. Deliver success.

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