Disease awareness campaigns
Condition-led social and content campaigns that reach undiagnosed and misdiagnosed patients.
Social-first activation across EMEA
Patient activation and conversion
Awareness only matters if it converts. We run social-media-led disease awareness and patient-finding campaigns that route real people towards KOLs and Centres of Excellence.
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Delivered with a specialist healthcare marketing partner working across Europe, Middle East and Africa, combining paid social, influencer and patient-organisation partnerships.
Campaigns are designed around a defined referral endpoint from day one — a KOL clinic, a Centre of Excellence, a diagnostic pathway — so success is measured in patients reaching care, not impressions.
This is especially effective in rare and underdiagnosed disease, where the patient population is small, dispersed, and already searching online for an explanation.
What we deliver
Patient finding
Targeted digital and influencer activity designed to surface patients who fit a specific clinical profile.
Referral into KOLs and Centres of Excellence
Conversion pathways that route interested patients to named specialist centres rather than a dead-end landing page.
Influencer and patient-organisation partnerships
Credible voices — patient advocates and associations — carrying the awareness message.
Patient education and engagement
Multi-week education activities that keep diagnosed patients engaged with their pathway.
EMEA market coverage
Regional expertise across Europe, Middle East and Africa markets, including local-language execution.
Case studies
Scleroderma patient finding via influencer marketing
- Context
- A pharma client needed to reach undiagnosed scleroderma patients in an EMEA market where the condition is rarely recognised early.
- Approach
- An influencer-led social awareness campaign built around symptom recognition, driving people toward specialist assessment.
- Outcome
- 15 new scleroderma patients identified in five months, as published by our delivery partner.
Published partner case study (Boehringer Ingelheim scleroderma campaign, grandaliro.com).
Multi-year diabetes patient engagement
- Context
- A client wanted diagnosed diabetes patients to stay engaged with education and their treatment pathway.
- Approach
- A sustained patient education programme including a focused 14-day engagement activity across digital channels.
- Outcome
- An ongoing, multi-year engagement platform rather than a one-off awareness burst.
Published partner case study (Boehringer Ingelheim diabetes programme, grandaliro.com).
Insights when you need them
Tell us the decision you are trying to make and we will tell you honestly whether this is the right route.
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